The santa.
Marabou's "Marabou chokladhus" was a campaign aimed to get people to build chocolate houses for Christmas instead of gingerbread houses.
I was tasked to design and 3D model the main character in the ad-campaign.
Marabou's "Marabou chokladhus" was a campaign aimed to get people to build chocolate houses for Christmas instead of gingerbread houses.
I was tasked to design and 3D model the main character in the ad-campaign.
The 3D sculpt.
I used Zbrush to model the character. It was important to get the classic look of a chocolate santa, while still making it unique and recognizable. The mold seam on the edges, the flat chocolate texture and clear sculpted separations between belt, shirt, beard.
I used Zbrush to model the character. It was important to get the classic look of a chocolate santa, while still making it unique and recognizable. The mold seam on the edges, the flat chocolate texture and clear sculpted separations between belt, shirt, beard.
The reach.
The campaign was posted all over Sweden. It could be found on screens, TV, posters, the subway and even in the supermarket.
The campaign was posted all over Sweden. It could be found on screens, TV, posters, the subway and even in the supermarket.
