The setting
I was tasked to design a construction site in the middle of the Swedish woods. The client wanted the location to look unkempt and a bit neglected. I came up with a concept decorated with excavators, cement mixers, and spools of cables in a snowy landscape.
The Characters
The main characters were meant to represent vastly different personalities. A project manager who thinks he's on top of the world, an architect who has had to come down to the construction site herself to fix a huge problem, and finally the construction worker who's on his first day of the job and lacks guidance.
Post-production
After shooting we needed to add the final touches and post-production to the scenes. As this was a Spec-ad project I stepped in to help with VFX work aswell. A combination between 3D and 2D, I worked with AI, Modo, photoshop and After Effects to get the look the client was after.
